Sunday, April 19, 2009

BLOG 6:

Response to:

http://corporate.airfrance.com/no_cache/en/news/and-also/etaussi-detail/index.html?tx_ttnews[tt_news]=1921

Air France and OnAir launch World's First In-Flight Mobile Phone Service on Board International Flights


Send and receive emails, sms and mms messages at
10,000 m!

Air France has become the first airline in the world to offer an in-flight mobile phone service on international flights.


Using to the Mobile OnAir system, passengers travelling on board one of the Airbus A318 aircraft operating European routes can now:

• Send and receive sms and mms messages
• Send and receive emails via all phones with Internet access

During the second half of the trial, passengers will be able to make and receive phone calls, with the service being regulated to maintain passengers’ comfort and well-being.

Customers on board this Airbus A318, with seating for 123 passengers, can find out more about this service in an information leaflet in seat pockets. Information will also be included in the cabin crew announcement. Air France welcomes feedback on this service from its passengers, who can fill in a twenty-question survey.

At the end of the six-month trial, Air France will examine the feedback and comments made by customers to determine whether to launch this service on all its flights.

“We are seizing every opportunity to offer customers the latest technological innovations, while continuing to make their travel comfort and well-being our main priority”, stated Patrick Roux, Executive Vice President Marketing Air France.

Benoit Debains, CEO of OnAir, said “We are delighted that Air France is the first airline to use the Mobile OnAir onboard mobile telephony system on international flights. This marks an important phase in the implementation of a new generation of in-flight services and we are confident that this trial will define the future standards in terms of in-flight passenger communication”.

The Mobile OnAir onboard mobile telephony system, certified by EASA (European Aviation Safety Authority) does not interfere with the radio-navigation instruments on this Airbus A318 and may only be used at cruising altitude once the new illuminated sign “Switch off your phone” is turned off. The system is activated at 3,000 metres (10,000 feet).

OnAir has roaming agreements with mobile network operators, including the three major operators in France: Orange, Bouygues Telecom and SFR.

How does it work?

• Mobile phones connect to a miniature cellular network installed inside this aircraft. A modem transmits data and calls to a satellite that routes them to a ground station. Data and calls are then routed to the passenger’s usual telephone network. This network is located inside the aircraft. Passengers’ mobile phones only emit at minimum power, which does not risk harming interference with aircraft avionics or ground telecoms network.

• Phones are used just like on the ground. To make a call on board the aircraft, passengers simply dial the international prefix (+) or 00 + country code + full number (without the 0).

• The cost of data exchanges are invoiced by the customers’ telephone operator and are comparable to those used for normal international mobile phone calls.



Believing:

I think that the introduction of the cell phones on board should be celebrated. It would be a huge jump towards mobile environment by using technology and allowing passengers more flexibility. Moreover, when travelling by plane, it is a bore to sit for hours in a closed space. It would allow using the time on board more efficiently and connecting passengers with people on ground.


Doubting:

I believe that cell phones on the plane should be banned because nothing can be more annoying than hearing other people talking loudly next to people on board who are not interested in personal things more than both of talking partners. On board, passengers are not separated by walls: they are sitting next to, in front of, behind each other. Somebody is trying to sleep, another one to relax and the others maybe to work. It would be wrong not to consider these people -- not to respect their privacy. Irritated people are not able to escape from the board just because somebody has interrupted their rest. In our everyday situations, we were already disturbed by another person in a bus who was talking loudly all the thirty minutes and the whole bus had to hear what was going on in his life. The same situation is on a fully loaded plane, but the difference is that we are travelling by plane four, five or more hours.

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